UN SIGNALS IMPORTANCE OF PLAY BY ADOPTING OFFICIAL INTERNATIONAL DAY OF PLAY
Source:https://corporate.mattel.com/
Global partners successfully advocated for the United Nations to establish an International Day of Play to promote and safeguard children’s right to play. The inaugural celebration of this day will commence on June 11th, starting in 2024.
Key Highlight:
A global research survey involving over 25,000 children across 36 countries revealed that 73% of children feel adults do not take play seriously as a means of learning.
This initiative aims to highlight the critical role of play in children’s development, which was recognized as a fundamental birth right by the UN in 1989, but has since been overlooked by many adults.
On March 26, 2024, in El Segundo, California, Mattel, Inc. announced the adoption of an International Day of Play by the United Nations, highlighting the critical importance of play as a fundamental right for every child.
The initiative aims to reassert the significance of play in children’s development, often overlooked despite being recognized as a UN birth right since 1989.
Mattel and a coalition of global organizations, play experts, and children advocated for this day to promote children’s well-being and learning through play, emphasizing its universal benefits and the need for greater awareness among adults.
Image Source: https://corporate.mattel.com/
