February 15 2024- Generation Alpha, the last generation to be born in 2024, began in 2010, with the oldest members turning 14 this year. Comprising almost two billion people globally, they are considered the largest generation in history, according to social researcher Mark McCrindle, who coined the term “Gen Alpha.” These children are digitally native, growing up with the internet as a natural part of life. Shaped by remote work and likely to structure their lives around mobility, even at a young age, they are already having a significant impact on the economy and culture. As they continue to grow, Generation Alpha is expected to disrupt various aspects of the world on a global scale.
