Gen Alpha’s ‘Sephora Kids’ Trend has Reached a Fever Pitch, Forcing Summer Camps to Ban Skincare Items
Source: https://fortune.com/
Gen Alpha, a generation born from 2010 onward, is deeply engrossed in skincare and beauty products, prompting summer camps like Lake Bryn Mawr Camp, Camp Mataponi, and Tyler Hill Camp to ban items such as makeup brushes and face cream.
Key Highlights:
-Some summer camps are banning or limiting skincare and beauty products due to their growing popularity among young campers.
-Parents report children bringing expensive skincare products to camp, including items like retinol serums and high-end cosmetics. Gen Alpha’s obsession with skincare is driven by social media influencers and online shopping habits.
-Concerns have risen among parents as these young campers embrace elaborate skincare routines and expensive products, using adult-oriented skincare products that may not be suitable for their age.
-Experts warn that children may not understand the proper function of skin and the appropriate use of these products. Some psychologists suggest that this trend might be a passing phase and advise against overreacting to children’s interest in skincare.
-Most U.S. households with 6- to 12-year-old children spent 27% more on skincare last year compared to the previous year.
-While some camps allow limited use of certain products like nail polish and sheet masks, they aim to prevent skincare from becoming a primary activity at camp.
Image Source: https://fortune.com/
