February 13 2024- As of now, there is no universally agreed-upon definition for Generation Alpha. Different sources place their birth years differently, with some suggesting the generation begins in 2010 and ends in 2024. The exact parameters for Generation Alpha are still being discussed and defined. Despite this uncertainty, there is increasing interest in understanding this generation, as indicated by a rise in searches for “Gen Alpha” on Google trends. YPulse, a youth insights and marketing firm, acknowledges the importance of studying and decoding the behavior of Generation Alpha as they grow up and become the next generation of consumers.