Spotlight of the Week: Alex Holmes – Championing a Bully-Free World

Bullying is an issue that affects millions of young people worldwide, often leaving deep emotional scars that last a lifetime. For Alex Holmes, this was not just a statistic, it was his own reality. As a teenager, he experienced bullying firsthand, and rather than remaining silent, he decided to take action.
At just 15, Alex founded the Anti-Bullying Ambassadors Programme, a peer-to-peer support initiative that empowers students to combat bullying in schools. What began as a local effort has now expanded globally, training over 40,000 young people in 4,000 schools to stand up against bullying both online and offline.
His dedication to creating a safer environment for children led him to become the Deputy CEO of The Diana Award, a charity established in memory of Princess Diana. Under his leadership, the charity has spearheaded numerous initiatives aimed at shaping attitudes, fostering empathy, and promoting resilience among young people.
A Voice for Change
Alex has not only influenced school environments but also played a crucial role in reshaping the conversation around bullying at the national and international levels. He successfully campaigned for a change in the dictionary definition of “bullying,” which previously described it as something that happens to people who are “weaker.” This victory was a step toward changing the narrative and ensuring that victims of bullying are not defined by their experiences but empowered to rise above them.
He has also worked closely with global social media platforms such as TikTok, Spotify, Instagram, and Facebook, advising them on policies that ensure safer online interactions for young users. His work extends to government advisory roles, contributing to policies that aim to protect children from bullying and harassment in both physical and digital spaces.
The Impact of Bullying
Research has consistently shown that bullying has long-term effects on mental health, self-esteem, and personal development. A study conducted by King’s College London found that individuals who were bullied as children often experience poor mental health and trust issues well into adulthood. Alex is determined to change this reality by advocating for a world where bullying is not tolerated and where young people feel safe, supported, and empowered.
A Future Without Bullying
Alex’s vision is to see every school implementing a comprehensive anti-bullying program that involves not only students but also teachers, parents, and the wider community. His work continues to expand beyond the UK, reaching schools in the United States and other countries as he collaborates with international organizations to spread the message of kindness and inclusion.
Through his relentless efforts, Alex Holmes is not just addressing bullying, it is actively working to change the culture of how young people treat one another. His leadership, advocacy, and commitment to empowering children and teenagers serve as an inspiration to many.