Studios and networks proceed very carefully when it comes to selecting a release or premiere date for movies and television shows. Obviously, there are some no-brainers: when Marvel comes hurtling into the marketplace with a mega-tentpole like “Avengers: Endgame,” you know it’s targeting the outset of the summer movie season. But when it comes to a less star-studded effort like, say, “Captain America: Brave New World,” it might lock in on a less spectacle-laden time frame like February or March, where there won’t be such fierce competition for screens. Meanwhile, with television in the age of miniseries and short season orders, networks and streamers can now use the whole calendar year instead of going heavy in the fall.
https://www.slashfilm.com/1762785/covid-19-nickelodeon-pulled-spongebob-squarepants-episode/
