Spotlight of the Week: Mrs. Yetty Williams — Raising a Generation Through Intentional Parenting, Digital Literacy, and Community Building

In a fast-paced digital world where parenting challenges evolve daily, few voices resonate as clearly and compassionately as that of Mrs. Yetty Williams. A passionate parenting advocate, digital strategist, and founder of LagosMums, Mrs. Yetty is one of Africa’s most influential voices in family life education and child-centered parenting in the 21st century.

Who Is Mrs. Yetty Williams?

Mrs. Yetty Williams is a certified life coach, parenting coach, and neuro-linguistic programming practitioner with a strong background in economics and business strategy. She holds a BSc in Economics and Mathematics from the University of Pittsburgh and an MBA from Yale School of Management, USA. With over two decades of experience in business development, strategy, and digital media, she seamlessly integrates professional expertise with her life’s mission, which is empowering parents to raise children who thrive.

She is also a wife and mother, and it was her personal parenting journey that led her to recognize a significant gap in the availability of culturally relevant, locally tailored parenting resources in Nigeria.

The Birth of LagosMums: Building a Digital Village for Parents

In 2011, Mrs. Yetty Williams founded LagosMums, a pioneering parenting and family life resource platform. What started as a personal blog quickly grew into a robust digital ecosystem supporting millions of parents, caregivers, and educators across Nigeria and the African diaspora.

LagosMums provides:

• Expert advice on child development, parenting styles, and family wellbeing

• Guidance on raising digital citizens in a tech-driven world

• Mental health and emotional support for parents

• Safety tips, child safeguarding, and child protection education

• A vibrant online and offline community where parents find solidarity and support

Through blog articles, podcasts, masterclasses, live sessions, and parenting conferences, LagosMums continues to redefine intentional parenting as a core ingredient in child development.

Championing Child Safety and Online Responsibility

Recognizing the growing risks children face in the digital world, Mrs. Yetty has become a strong advocate for digital literacy, online safety, and child safeguarding. She trains parents, schools, and communities on:

• How to raise tech-savvy but protected digital citizens

• Navigating screen time, gaming, and social media for children

• Recognizing and responding to online threats and abuse

• Building strong values in children in an age of virtual influence

She is one of the few Nigerian parenting coaches who has placed online safety at the core of her work, helping bridge the knowledge gap between the rapidly evolving digital world and traditional parenting practices.

Empowering Mothers and Women Entrepreneurs

Mrs. Yetty’s vision also includes women’s empowerment through economic and digital capacity building. She is a lead partner of the U.S. Consulate’s POWER Initiative (Providing Opportunities for Women’s Economic Rise), an initiative that empowers women entrepreneurs in Nigeria and West Africa with digital tools, business support, and visibility.

Her work with women, especially mothers, is deeply connected to her belief that empowered parents raise empowered children.

Awards and Recognition

Mrs. Yetty’s work has received wide recognition both locally and internationally. Some of her accolades include:

• Leading Ladies Africa 100 Most Inspiring Women in Nigeria

• Her Network Woman of the Year in Technology

• Featured on BBC, BellaNaija, Channels TV, and several other parenting and lifestyle platforms

• Named one of Nigeria’s Top Parenting Influencers

She is also a sought-after speaker and trainer on child development, digital parenting, work-life balance, and emotional intelligence.

Mrs. Yetty often says:
“It takes a digital village to raise a child in today’s world.”

Mrs. Yetty Williams recently launched her highly anticipated book, Digital Savvy Parenting: What the World Urgently Needs. This essential guide is now available for purchase on Amazon in hardcover, paperback, and e-book formats, offering practical solutions for parents navigating the challenges of raising children in a hyper-connected digital world.

She believes that a collaborative approach to parenting, one that includes educators, faith-based communities, healthcare providers, and governments, is key to raising children who are safe, confident, and prepared for the future.