Jan. 1, 2025, marks the first possible birthdate for Generation Beta. It’s also a unique opportunity for financial advisors to guide new parents through comprehensive long-term planning, especially as Prudential Financial’s latest research shows that 58% of current and future parents believe Generation Beta may never retire.
With 80% of Americans holding that retirement planning should begin at birth, financial advisors should start working with parents and prospective parents of Generation Beta as soon as possible.
