The 7-38-55 rule, popularized by psychologist Albert Mehrabian in 1967, suggests that 7 percent of communication relies on words, 38 percent on tone of voice, and 55 percent on body language. Despite its catchiness, the rule is often misinterpreted. It primarily applies to situations involving the expression of feelings and attitudes, rather than factual content. While it’s commonly cited for job interviews and negotiations, its true value lies in situations where conflicting emotional signals need to be deciphered. Understanding this rule can enhance emotional intelligence, aiding in interpreting others’ emotions and effectively conveying one’s own.