Generation Alpha, born between 2010 and 2024, is stirring up mixed reactions. Millennials are the primary parents, and their parenting styles, along with the influence of tech companies, are under scrutiny. Despite their young age, concerns about their behaviour and literacy are widespread. Some criticise the “sad beige” aesthetic dominating their surroundings and their excessive screen time. T Reading proficiency among Alphas is a concern, with many failing to meet grade-level standards, leading to fears of a “generation of failure.” The emergence of stereotypes like the Sephora tween adds to the speculation about their future behaviours, with experts attributing much of it to their developmental stage. Despite concerns, opinions remain divided on the long-term impact of Generation Alpha’s upbringing and cultural influences.
https://www.latimes.com/california/story/2024-03-22/generation-alpha-millennial-children
