Rose Gardner followed the traditional path to success, achieving academic excellence and climbing the corporate ladder. However, despite her accomplishments, she felt unfulfilled and overwhelmed by the pressure to maintain a lifestyle driven by consumerism. Struggling with ADHD and the demands of an office environment, she eventually made the decision to leave her job, sell her flat, and embrace a simpler life. Now, living what some call the “soft life,” she finds joy in simple pleasures like meditation and nature walks. This trend reflects a larger shift among millennials and Gen Z towards prioritising happiness and well-being over traditional markers of success.