February 13 2024- The current trend of “Sephora kids,” referring to children and tweens showing interest in higher-end skincare products, has become a viral phenomenon. Gen Alpha, the youngest generation, is reportedly obsessed with acquiring pricy skincare items, often targeted at adult skincare concerns. The trend has sparked discussions about the appropriateness of such products for young skin and concerns about children growing up too quickly or internalizing societal beauty standards. Viral posts describe disruptive behavior by kids in stores and highlight the emotional reactions to this trend.
https://www.buzzfeed.com/meganeliscomb/gen-alpha-parents-skincare-trend
